AI command center
Best matches, daily next actions and record intelligence across the workspace.
Real estate CRM SaaS
One CRM, one agency website, one live operating system.
Run listings, clients, matches, deals, documents, websites and portal publishing from one clean SaaS workspace.
AI
workspace assistant
Docs
PDF / Office library
Secure
2FA + audit gates
Latest platform data
What the CRM includes now
The current release focuses on practical agency work: AI assistance, documents, safer publishing, stronger platform security and faster daily screens.
Documents workspace
Agency folders, private agent folders, template reuse, sharing and file actions.
Publishing flow
Website and enabled portal channels with readiness, XML tokens and audit trail.
Platform security
Permission-gated control panel, required privileged 2FA and cleaner operator access.
Multilingual CRM
English, Greek and Russian language preference wired into workspace screens.
Live UX
No-refresh interactions, compact forms, sortable lists, mobile/desktop consistency and clear toasts.
Product screenshots
Real workspace screens, not abstract mockups
Use the screenshots as a quick product tour: daily dashboard, property list, add/edit form, matches and plugin publishing setup.
Dashboard
Daily agency cockpit
Listings
Fast property list and filters
Property record
Complete add and edit workflow
Matches
Client and listing matching
Plugins / XML
Portal setup and readiness
Workspace architecture
A sidebar designed around agency operations
The sidebar is structured around how an agency actually works: daily work first, then CRM, listings, website, management, workflows and admin controls.
Today
Compact daily queue, reminders, missed work, team pressure and manager attention.
SoftPro AI
Best matches, next actions, record summaries and workspace intelligence.
CRM
Clients, searches, leads, activities, communications, labels and privacy history.
Properties
Listings, owners, media, documents, matches, channels, availability and audit trail.
Documents
Agency folders, agent folders, PDF/Office files, sharing, preview and download.
Website
Public website content, responses, delivery checks, verification and publishing status.
Manage
Fields, labels, areas, features, roles, security, plugins, XML and workspace settings.
Workflows
Viewings, deals, acquisition, closing desk, negotiation, onboarding and manager queues.
Admin
Users, permissions, reports, audit recovery, system status, backups and workspace limits.
Full functionality
Everything an agency needs to run property work from one SaaS
The goal is not just to store data. SoftPro connects daily agency work, public website content, manager approvals and SaaS administration.
Property CRM
- Sale, rent, residential, commercial and land workflows
- Owners, buyers, tenants, agents and referral agents
- Pricing, VAT, commission, areas, specs, layout and nearby distances
- SEO-ready AI property story, media gallery, videos, labels and features
Clients, leads and matches
- Clients, companies, consent, privacy and communication preferences
- Search criteria with city, area, budget, bedrooms, type and purpose
- Automatic lead/search creation from buyer criteria
- Matching workspace with scoring, agent filter, edit and remove actions
SoftPro AI
- Workspace assistant for matches, next actions and operational signals
- Record-level recommendations for properties, clients, leads and deals
- Natural property stories that avoid duplicate titles and raw JSON text
- Visibility follows permissions: admins see all, agents see what belongs to them
Deals and operations
- Deals pipeline, stages, offers and closing workflow
- Viewings, calendar, activities, communications and reminders
- Bulk actions, sorting, visible columns and responsive list pages
- Manager queues, workload, assignment analytics and SLA attention
Documents and files
- Logged-in-only document library for PDFs and Office files
- Agency folders, private agent folders and folder-level actions
- Preview, print, download, share and save agency templates into personal folders
- Workspace storage quota tracking for managers and admins
Agency websites
- SEO-ready public websites per agency workspace
- Buy, rent, property details, compare, shortlist, map and enquiry forms
- Branding, office pages, team pages, legal pages and contact flow
- CRM-driven website publishing so listings are not entered twice
Portal publishing and XML
- Website channel and enabled portal channels
- Provider-specific plugin setup, credentials and feed URLs
- Readiness checks before publishing
- XML feeds, portal IDs, live status and publishing audit trail
Security, audit and control
- Roles, permissions, manager/admin controls and workspace visibility
- GDPR consent, privacy requests, retention, export and recovery
- Audit logs, undo, restore drill evidence and safety recovery actions
- Platform permission gates, required 2FA for privileged operators and secure control panel access
Charts and manager view
Visual dashboards for faster decisions.
Managers need quick signals, not long text. SoftPro is designed around compact charts, visible queues, readiness bars, workload signals and publishing coverage.
82%ready
Listings ready for website and portal review
Listings ready82%
Publishing review58%
Client matches74%
Deals active46%
SaaS model
Built for many agencies, controlled from one platform
SoftPro is not a single-agency install. It is built as a SaaS platform where each agency has its own workspace, settings, limits and website.
Multi-tenant SaaS
Each agency gets its own workspace, domain, branding, users, limits and settings.
Owner control panel
Platform owner can manage agencies, operators, permissions, limits, backups and readiness.
Workspace limits
Storage and usage quotas are tracked per agency and can be upgraded later.
Cloud storage ready
Files are abstracted for cloud object storage, tenant quotas and usage tracking.
Security gates
Platform read/manage permissions, privileged 2FA and production readiness checks.
White-label websites
Agency websites use their own branding while staying connected to the same CRM.
Why it matters
SoftPro replaces the gaps between CRM, website and portals
The practical benefit is simple: fewer disconnected tools, fewer missed follow-ups and less manual publishing.
AreaWith SoftProWithout it
Property dataOne CRM sourceDuplicate spreadsheets and website updates
AIWorkspace-aware recommendationsManual checks and scattered notes
DocumentsAgency and private foldersFiles lost across chats and drives
PublishingWebsite + portal readinessManual copy/paste to every portal
ClientsRequirements and matchesNotes scattered across messages
ManagersLive queues and audit recoveryNo clear owner or recovery path
SaaS ownerControl panel and workspace limitsManual setup for every agency
SEO websites
The public website is part of the CRM, not a separate project
Each agency can promote listings through a public website connected to the CRM. The website is built for SEO structure, clean property pages and fast lead capture.
Canonical pages, sitemap, robots and metadata
Property detail pages with images, video, story and enquiry
Buy/rent pages with filters, map, compare and shortlist
Agency pages for offices, team, areas, markets and contact
Newsroom, help center, status page and legal pages
Branding per agency: logo, colors, domain and contact details
FAQ
Common questions
Short answers for agency owners and managers evaluating the platform.
What is SoftPro?+
SoftPro is a real estate CRM SaaS that combines property records, clients, searches, matches, deals, viewings, agency websites, portal publishing, XML feeds, permissions and audit recovery.
Can every agency have its own workspace and website?+
Yes. Each agency can have its own branded workspace, public website, users, roles, domain or subdomain, logo, colors, limits and settings.
Does it support portal publishing and XML feeds?+
Yes. Properties can be published to the agency website and enabled portal channels, with XML feed setup, provider credentials, readiness checks, portal IDs and live status.
Is it built for agents and managers?+
Agents get a faster daily workspace. Managers get queues, assignments, permissions, publishing review, audit logs, reports and recovery actions.
Is SoftPro a SaaS platform?+
Yes. The platform is designed as SaaS: agencies are separated, usage can be tracked, limits can be applied and upgrades can be connected later.
Does SoftPro include AI?+
Yes. SoftPro AI works inside the CRM context for matching, next actions, record summaries and property story support while respecting workspace permissions.
Can agencies manage documents?+
Yes. Workspaces can store PDFs and Office files in agency folders and private agent folders, with preview, print, download, sharing and storage limits.
Testimonials
What agencies care about
The tone is professional and practical: less repeated work, cleaner control and faster daily execution.
The value is that the website and the CRM speak to each other. Agents do not need to update a listing in five different places.
Elena Charalambous
Agency manager
Property intake, owners, media, channels and matching are finally connected. It feels like a real agency operating system.
Andreas Nicolaou
Sales director
The manager view is the difference. We can see what needs attention without chasing every agent one by one.
Maria Ioannou
Operations lead
Learn and launch
Help center, newsroom and status page are part of the product story.
CRM featuresModule-by-module overview of property CRM, websites, XML, matches, deals and SaaS control.Help centerWorkspace setup, users, publishing, fields, roles and everyday CRM workflows.NewsroomProduct updates, release notes, new modules and workflow improvements.StatusSystem health, operational status and recent incident communication.
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